Blog
Notes from a
studio of one.
Web design, AI, automation, SEO. The practice of building leverage with a small team and a sharp stack.
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WordPress or a static site? Decide by who will maintain it
Should a small business use WordPress or a static site in 2026? Decide by who maintains it and how often it changes. A plain rule from someone who builds both.
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Six things wrong with your website that have nothing to do with the design
The six problems I find on almost every small business site: findability, contact forms, domain ownership, the rebuild trap, dead-site signals, and access.
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Two thirds of Google searches now end without a click. What that means if you run a small business
SparkToro's 2026 data puts zero-click Google searches at 68%. Here is what still sends clicks, what does not, and what a small business should change.
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What does an AI agent actually do for a small business?
A plain-language definition of an AI agent, how it differs from automation, and three real use cases a small business can put to work this month.
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What a fast website actually looks like: two live demos at 99 on mobile
I rebuilt two marketing sites as live demos that score 99 on mobile Lighthouse with sub-2s loads. Here is what a fast website actually looks like.
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The GEO playbook: the exact method I use to get a page cited by AI
The repeatable method Zivaro uses to show up in AI Overviews and ChatGPT search: research, answer-first structure, schema, llms.txt, and FAQ blocks.
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Why I run Zivaro as a studio of one
Most agencies sell hierarchy. Most freelancers sell one discipline. Here is why I built Zivaro as a third option: one senior operator, an AI stack doing the volume, and one person accountable for all of it.
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n8n vs Zapier vs Make: which automation tool for which job
Three tools. Three pricing models. Three philosophies. Here is how I decide between n8n, Zapier, and Make on a real client project.
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GEO: how to show up in AI Overviews and ChatGPT search
Generative Engine Optimisation is the SEO of 2026. Here is what is actually different about ranking in AI search, and what still works from classic SEO.
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The five workflows every SA SME should automate first
Most automation projects fail because they target the wrong workflow. Here are the five that consistently return their investment within the first month.
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What an AI-leveraged studio actually does for a client
AI is in every agency pitch deck right now. Most of it is theatre. Here is a concrete walkthrough of how AI shapes a real Zivaro project, first call to ship.
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